10 things to keep in mind while designing an e-Commerce website

Posted by roinah on Sunday, November 27, 2011


Purpose of your website
At the very top of the list is what you want the purpose of your website to be. While this may seem basic, many people jump into building a website that they have glorified in their head only to find weeks later that the idea looked better in their head than on paper when it comes to actually making money.
Before purchasing a hosting service, domain, or constructing your website you need to have a clear idea of the purpose of your website and what you want from it, otherwise there is a good chance that your website will fail.


Payment options
Next, if you decide that you are going to build an e-commerce website that offers goods, products, or services you need to decide how to accept payment. After all, it is easy to set up a website that shows off your product, but unless you have a way for customers to pay, there is no use in doing so. Keep in mind that e-commerce is just that, commerce in the virtual world, so accepting cash payments is not going to be your fall back while you get set up.


Security
At the same time, as you will be forced to take important security information from your clients such as their addresses, names, credit details, bank account details, etc, you need to figure out a way to protect their privacy. On the internet it only takes one instance of losing data or compromising security to sink a website, because word travels fast in the cybercrime world. Keep in mind that it is very hard to recover once you have lost your cus-tomers trust, even for well established web giants.


Site Layout
More basic is the fact that you will need to consider how you want to lay your site out. This includes everything from templates, text, color schemes, general themes, navigation, etc. While it may seem simple at first, you need consistency and simplicity in your site layout if you want to retain browsers, so do not take this lightly.

SEO
You will also need to think about SEO or search engine optimization, given the fact that your website will only perform well if you have regular visitors. There are dozens to thousands of different SEO techniques that can be utilized to increase your search ranking and overall amount of visitors. However, the trick is either investing a large amount of time in SEO yourself or hiring an SEO professional to do it for you.

Generating leads
Just like in every other business once you get your website up you need to start generating leads. This means getting out on the internet and spreading the word using Internet marketing tools which are similar in theory, but in an entirely different concept than traditional marketing tools

Hosting
In order for your website to go live you will need to choose a hosting service (and a domain). You want a reliable hosting service that is affordable, that will offer you enough space to house your website. Thus, you need to have a realistic sense of how large your website will be and how much you plan to expand within the next few years.

Coding
In the world of e-commerce you will need to put your website together at some point, which will mean learning to code or hiring someone to do it for you. While it may seem as if your ideas should just be able to jump onto the screen, this is the farthest thing from the truth so keep this in mind as coding is the architectural basis for your website.


Web design
Web design is important given the fact that the internet has a modern style the same way any magazine or newspaper does. You want your website to fit into this style and also stand out which can be tricky to figure out but rewarding in the long run.

Time investment
Finally, after reading through the other nine points, think about how time each of these components are going to take out of your day. The amount of motivation and determination combined with the amount of time you are willing to spend on your website closely relates to the success of an e-commerce website.

{ 4 comments... read them below or add one }

Ecommerce developer said...

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Prabhas Raju said...

Very nice and informative post, thanks for sharing such a wonderful post !
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