Keyword Rich Domains (SEO REBORN ) part 1

One of the best ways of ranking your site on Google is to use Keyword Rich Domains. A keyword rich domain is basically a domain name that contains the main keywords of your niche. So for example, let’s say if the keyword “how to play the piano” generates a lot of searched then a good keyword rich domain for that would be “howtoplaythepiano.com” because not only people are typing this on the search engines but your site will have a much better chance of showing up on the search engines.

For example, let’s say the keyword “dog training tips” was searched a lot of times on Google and you had the domain name dogtrainingtips.com or dogtrainingtips.org < -- -- Then these are keyword rich domains because they contain the keywords in the domain name.

Before I get into the meat of this report I want to first talk about the importance of a keyword rich domain. 

A Keyword rich domain is excellent to have for several things.

·        Ranking in search engines

·        Free Unlimited traffic

·        Making money

·        Build an entire business around your keyword rich domain

·        Build a web 2.0 community site

These are just some of the several ways you can monetise keyword rich domains for. I will go into these in detail soon.

I have been buying a lot of keyword rich domain names in the last 12 months. In fact one of my niche websites (community website) has nearly 3000 members and in fact all of the traffic is on Autopilot thanks to the keyword rich domain I purchased. Thanks to the keyword rich domain formula my niche community website is profitable and people’s searches on Google result in my site being on the first page for the popular keyword for my niche!

So how do you find the Keyword Rich Keywords?

This is the simple technique I use. The first thing I do is use Google’s own predictive tool. This has been in operation in the last 7 months. When you are typing something on the search engine then Google predicts what you are going to type.

For example, if I start to type in “Free Dog …” then this is what comes up.

Now as you can see Google already recognises what you intend to type or are going to find out about. So what we want to focus on is the keyword that has less results on Google. In the example above, you can see that the keyword “Free Dog Neutering” has just over 527,000 results on Google if we type the full phrase.

Now as you can see there is not much competition for this keyword and yet this phrase is searched a lot of times.

Google Keyword Selector is the tool I use to see how many times a certain phrase is searched for.

As you can see the keyword “free dog Neutering” is searched a lot of times.

As you can see the phrase “free dog neutering” is searched 480 times a month which shows it is searched a lot of times and now we can focus on this keyword rich domain discovery J

This means if we bought a domain name with the keywords “free dog neutering” then you could easily rank on the first page. In order to see if the domain name is available with these keywords I use Instant Domain Search

As you can see the .com extension is taken. That does not matter too much because the .net and the .org is available. I would personally purchase the .org if the .com is not available or if you are based in the UK the .co.uk is also excellent when it comes to ranking on the first page of Google.

If you bought freedogneutering.org then you can easily rank on the first page of Google in no time if someone types in “Free dog neutering”.

If you want to see if people are actually talking about this phrase then all you have to do is type in the phrase in QUOTES on Google and you will see.

As you can see people are typing this phrase on Google constantly so that means there is a market for this niche so you might want to set up a content website on this and start promoting affiliate products related to dogs and dog neutering in general.

Now let’s see if we can find other niches for the keyword rich formula.

Here are several other niches I have discovered and ones whose domain names are available. You can go out there right now and purchase these domain names and start dominating your niche.

#“Mac makeup Brushset” (630,000 results on Google) and 1600 searches per month.

The make up niche is huge – women simply love makeup.

The domains “macmakeupbrushset.com, and .org and .net are all available.

“Free PSP Roms” (over 4 Million results on Google) over 1000 searches per month this is an excellent keyword rich domain name to purchase (at the time of writing this report freepsproms.com and all other extensions are available).

In fact if you are not quick I might just purchase freepsproms.com!

Despite the competition of 4 million results all you need is a few Backlinks from high PR sites and you can easily rank freepsproms.com on the first page of Google.

As you can see Google’s predictive tool allows me to uncover a lot of different keyword rich niches that have available domain names. These domain names are a goldmine!

“Free Piano Tutorials” (over 3 million results on Google BUT keyword rich domain name is available .org and .net and .co.uk)

“Free Piano Tutorials” is a popular phrase according to Google’s predictive text tool. It is searched just over 1900 times per month and the .co.uk and the .org and .net are available.

Read More

The myth About search engine optimization (SEO)

Prior to Google search engine optimization was really the business of submission. Users would complete lengthy forms, craft descriptions of their content and then manually submit a request to the search provider in hopes of earning a visit from one of their search robots. This process was about as effective as a rotary telephone. And then there was Google, and it was good.

Even in the early years Google gave hints as to what it would eventually become (and in many ways is still becoming) but the primary question on everyone’s mind was how did it work? Many tried and failed to crack the algorithm. Most suspected, based on Google’s own cryptic admissions, that it was a formulaic approach that ranked a site based on its electronic popularity. That is, how many sites linked back to it, how often was it referenced number of visitors etc.

A lot of that guesswork has become standardized into a set of rules called SEO. Google recently created their own scorecard based on many of the most common SEO topics. Broken apart into three easily digestible areas; search result presentation, URLs and redirects and on-page optimizations the scorecard doubles as a roadmap to optimizing your web properties to Google’s standard.

So where does the myth begin? Obviously Google, Yahoo, Bing and dozens of other search engines value SEO. Furthermore it is well documented that SEO in combination with a social media strategy and electronic advertising can make a significant impact to your organization. The myth, therefore, is in the amazing amount of misinformation on the basic principles behind SEO. Just the slightest amount of research will reveal wildly differing opinions on the industry and what constitutes best practices.

Since SEO is rarely a service that’s performed in house when it comes time to select a provider (or perhaps fire your current) refer back to the Google Scorecard above. Also, balance your SEO spend with an internal social media campaign and reserve a portion of your dollars for internet marketing. Avoid anyone that charges by the page and ask for reliable third party ranking tools to report your results.
In the next installment we will take a look at crowd-sourcing and how you can use basic SEO keyword techniques to grow your company without adding new seats to your office.

Please send any questions to dougrichards.examiner@gmail.com .

Read More

Implementing SEO

 Search Engine Optimisation (SEO) is the practice of creating or modifying a web site so that it can be properly read and indexed by search engines.

Searchers type in specific words into the search engines and they expect the engines to provide results that match their original query.

The higher a site appears in the search results list (the closer to the top of the first page), the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a website visibility, presence, and helps boost traffic.
This goes back to making sure that you have a strong, search engine friendly website architecture
As an Internet marketing strategy, SEO considers how search engines work, what algorithms they employ, as well as what people search for, and how they search.
There are two types of results found on search engine result pages - links that are there thanks to organic SEO and links that are there due to paid search

Organic search

Organic describes a search that returns results by indexing pages based on content and keyword relevancy.
Organic search engine optimization is the process of improving the volume or quality of traffic to a web site from search engines by means of natural SEO efforts, specifically including the optimization of on-page content.

Google has led the way in championing the virtues of natural or organic search. Its primary focus has always been to return fast, highly relevant results based on the content of the page, the relevancy of links pointing to that page, and other "objective" criteria.

Paid search 

Programs such as Google AdWords allow advertisers to bid on keywords they want to match up with their advertisement. When a browser enters one of those keywords in a search query, the advertiser's link and brief description may appear on the following SERP. If a browser clicks on the link, the advertiser must pay a certain amount of money associated with the Pay per clip campaign.

In reality, organic search results are more effective than paid search results because:
There is no cost involved and the returned results are more relevant to the keyword because they are based on quality content and keyword match, usually people who click on organic search results have a higher level of education because they make specific research on academic topics.
Search engine users click on organic search results and especially the 10 first organic results that appear in search engines. This generates more traffic for the website.
The success of an online business greatly depends on the amount of traffic it can generate for its pages. This is an indubitable fact.
Search engine users feel that organic search results are more relevant than pay-per-click ads and they are more trustable to them.


Common search engine principles

To understand SEO you need to be aware of the architecture of search engines. They all contain the following main components:

Spider - a browser-like program that downloads web pages.

Crawler – a program that automatically follows all of the links on each web page.

Indexer - a program that analyses web pages downloaded by the spider and the crawler.

Database– Storage for downloaded and processed pages.

Results engine – extracts search results from the database.

Web server – a server that is responsible for interaction between the user and other search engine components.

Search engines use automated software programs that crawl the web. These programs called "crawlers" or "spiders" go from link to link and store the text and the keywords from the pages in a database. "Googlebot" is the name of Google’s spider software.


Identify the market…

Keyword research is the first step you need to do when planning a search engine optimization strategy.
Create large lists of keywords which can be narrowed down to specific keywords to target immediately, secondary keywords for later on and maybe a third list of “maybes” which you can save for later on.
Organic SEO focuses on the content of your web site– the site must contain the relevant keywords. These must recur in the content an appropriate number of times to maintain a certain density in order to catch the attention of a search engine.
Keyword Density Analysis
Refers to an automated way to count the frequency of words and/or phrases on your web page
Keyword density is important because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”).
Other relevant and keyword rich content should be added on a regular basis to ensure that keyword density does not fall and rankings are maintained or improved.

Optimizing your webpage

Page Content 

The second step is to use the keywords in an appropriate way in the website.
The search engine spiders will read this content in determining how to rank the website.
Place your targeted keyword phrase in your content as often as possible while keeping the content easily readable by a live visitor. The goal here is not to sell to search engines; it is to sell to people, it’s also important to convey the right message to the right audience.

Sprinkle the keyword phrases evenly throughout the content; this is the phrase that the searcher was searching for. When they see it on the page it will be a reminder to them what they are looking for and seeing it a few times will reinforce that you can help them find the information they need to make the right decision.
Providing new content regularly will help bring people back and also Google and other search engines love fresh and unique content.

Optimizing for synonyms of the target keywords, in addition to the main keywords is very useful as for which search engines are smart enough to use synonyms as well, when ranking sites

Meta Tags

Your description should highlight your keyword phrase, keeping it focused, to the point and readable. Your keyword tags should also be focused using each keyword a maximum of 3 times in any set. These tags should be customized on each page to fit the specific phrase targeted.
Meta tags go in between the "opening" and "closing" HEAD tags. Shown belowis a Title tag, then a Meta Description tag, then a Meta Keyword tag.

<head>

<title>Microsoft Online Services</title>Page Heading

<metaname=”description” content=”Full range of BPOS services from Microsoft's leading UK partner“ >

<metaname=”keyword” content=”Bpos, cloud services, sharepoint, Live Meeting”>

</head>

After the Meta tags have been inserted appropriately to fit each page it is important to title each page appropriately. The main targeted phrase should be the focus of the title, keep it simple, focused, to the point, do not bog it down with extra descriptive text, this is not your description, it is your title.

Page Title Tag

Google uses the title tag in its link to your site in the search engine results. By putting your keywords in the title tag, you will gain a higher ranking in Google and other search engines. Title is weighted quite heavily, since it's a short description of the content on the page. You should use your targeted keywords for a specific page in your title tag.

A good title tag would look something like this:

<title>Microsoft Online Services</title>

The HTML title tag isn't really a Meta tag, but it's worth discussing in relation to them. Whatever text you place in the title tag (between the <TITLE> and </TITLE> portions as shown in above will appear in the reverse bar of someone's browser when they view the web page.

When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings (<h1>, <h2>, etc.), which generally are in larger font size than the rest of the text.

 

The HTML tag "heading" tags are weighted in Google algorithms respective to their numbering

<h1>Main Heading</h1>

<h2>Sub Heading</h2>

<h3>Another (third-level) Sub Heading</h3>

Optimizing Images

 Image "alt" Text

The "Alt text" refers to the "alt" or "alternative" attribute used in the image tag, it's purpose is to provide some alternate text to describe the image in the event that a browser has image loading disabled, or the person viewing the web page is unable to see the image.

Spiders don't read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.

Page URL

If you want your web pages to rank high in search engine result pages, then you should make sure your URL is properly optimized. This is one of the important on-page optimization technique.

Searchers tend to click more on readable URLs as they give us idea about the actual content on the web page. For this reason you should avoid using dynamic URL and stick with static URL.

An example of a good URL:

www.pygmalion.com/businesssolutions/Pages/clientreferences.aspx

A dynamic URL is having characters such as “=”, “&” and “?” in the URL. In general, dynamic URL content gets indexed very slowly and some search engines might have problem indexing it, also you  should keep only keywords in URLand remove all numbers and words such as “the”, “of”, “in”, “your” and etc.

Always put the primary keywords near to the starting point of your URL, because search engines think that words at the left hand side of the URL are the most important keywords and also separating multiple keywords in URL using hyphens will make it easier for search engines to understand your URL structure and exactly when it starts and when it ends for each keyword.

Link Popularity

A large part of SEO is the effort spent obtaining links from other relevant web sites. This can be very time consuming, and frustrating as well. However, it's the number of incoming links that Google uses to assign PageRank. The higher yourPageRank, the easier it isto get to the first result page of Google for your phrase.

The most effective way to increase your search engine rankings is to embed internal linksin your page content pointing to another page of your site. Google gives better ranking to websites with more total number of internal links this tool is called Link Wheel.

External links are link pointing from your website to other websites. It’s a good practice to refer your visitors to resources outside your website.

Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community.

Incoming links from high authority site certainly help to boost your rankings in search engines especially those websites with high PageRank. Authority sites are those websites that have been established for quite a while and usually have high search engine rankings.

 

Link Wheels

The basic concept of a link wheel is nothing more than creating multiple Web 2.0 properties on the Internet that inner link to each other and also link out to your main website and in effect make a wheel of sites that link together.

The more external web 2.0 sites you include in your link wheel will help re-enforce the link strength to your main site, but also can drive some healthy direct traffic to your sites as well. Plus you are building an authority presence on the search engines, so you will benefit in raised Google rankings for your keyword phrase so when you could have as many sites as you likesites in your link wheel.

Avoid broken Links

Link validity is included as one of the important factor in user experience design.

Broken links, both internal and external, are bad for visitors because they give the impression that your site is not well maintained. Not only that, they’re also bad for SEO because search engine bots will stop from crawling all your pages if they meet a broken link.

Google specifically advises webmasters to check for broken links in its web design guidelines.

Some Useful tags:

Placing the NoFollow link attribute on your website is a very important SEO factor for on-page optimization. Getting backlink juice to websites isn't that easy for everyone, so we need to make sure the juice flow is flowing properly.

 

Read More

10 things to keep in mind while designing an e-Commerce website

Purpose of your website
At the very top of the list is what you want the purpose of your website to be. While this may seem basic, many people jump into building a website that they have glorified in their head only to find weeks later that the idea looked better in their head than on paper when it comes to actually making money.
Before purchasing a hosting service, domain, or constructing your website you need to have a clear idea of the purpose of your website and what you want from it, otherwise there is a good chance that your website will fail.


Payment options
Next, if you decide that you are going to build an e-commerce website that offers goods, products, or services you need to decide how to accept payment. After all, it is easy to set up a website that shows off your product, but unless you have a way for customers to pay, there is no use in doing so. Keep in mind that e-commerce is just that, commerce in the virtual world, so accepting cash payments is not going to be your fall back while you get set up.


Security
At the same time, as you will be forced to take important security information from your clients such as their addresses, names, credit details, bank account details, etc, you need to figure out a way to protect their privacy. On the internet it only takes one instance of losing data or compromising security to sink a website, because word travels fast in the cybercrime world. Keep in mind that it is very hard to recover once you have lost your cus-tomers trust, even for well established web giants.


Site Layout
More basic is the fact that you will need to consider how you want to lay your site out. This includes everything from templates, text, color schemes, general themes, navigation, etc. While it may seem simple at first, you need consistency and simplicity in your site layout if you want to retain browsers, so do not take this lightly.

SEO
You will also need to think about SEO or search engine optimization, given the fact that your website will only perform well if you have regular visitors. There are dozens to thousands of different SEO techniques that can be utilized to increase your search ranking and overall amount of visitors. However, the trick is either investing a large amount of time in SEO yourself or hiring an SEO professional to do it for you.

Generating leads
Just like in every other business once you get your website up you need to start generating leads. This means getting out on the internet and spreading the word using Internet marketing tools which are similar in theory, but in an entirely different concept than traditional marketing tools

Hosting
In order for your website to go live you will need to choose a hosting service (and a domain). You want a reliable hosting service that is affordable, that will offer you enough space to house your website. Thus, you need to have a realistic sense of how large your website will be and how much you plan to expand within the next few years.

Coding
In the world of e-commerce you will need to put your website together at some point, which will mean learning to code or hiring someone to do it for you. While it may seem as if your ideas should just be able to jump onto the screen, this is the farthest thing from the truth so keep this in mind as coding is the architectural basis for your website.


Web design
Web design is important given the fact that the internet has a modern style the same way any magazine or newspaper does. You want your website to fit into this style and also stand out which can be tricky to figure out but rewarding in the long run.

Time investment
Finally, after reading through the other nine points, think about how time each of these components are going to take out of your day. The amount of motivation and determination combined with the amount of time you are willing to spend on your website closely relates to the success of an e-commerce website.

Read More

Search Engine Optimization (SEO)

SEO is the acronym for “Search Engine Optimization” or “Search Engine Optimizer”. SEO is the on-going process of making sure that your web site performs as well as possible on specific search engine searches.

Why do we need a search engine?

            There are billions of pages on the Web.  The search engines and directories help you sift through all those 1's and 0's to find the specific information you need.  

How it’s working?

Step 1

            Search Engines use Software called Spider or Crawler.

Step 2

            The documents and web Addresses are collected and send to the Search Engine Indexing Software.

Step 3

            The indexing software extracts information from the documents, and storing it in a database.

Step 4

            When you perform a search by entering key words, the database is searched for documents that match.

Step 5

            The search Engine assembles a web page that lists the results as hypertext links.

SEO - what is NOT recommended

Flash and shockwave - spiders do not pick up these files

Image only sites - spiders do not pick up images

Image maps - spiders cannot read image maps.
Do not use them on your home page or critical pages. 

Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames), it will not be indexed properly.

- Some spiders may not even read a frames web site

 Password protected pages – spiders cannot enter password protected pages

PDF files - can be problematic for spiders. Although some search engines can index them, the pages must be interpreted into HTML and can lose much of their content.
- Place PDFs lower down in your site

Dynamic pages - spiders cannot index some content on pages using ASP, CGI or other dynamic languages.
- Make sure important pages are HTML, no dynamically generated content.

Drop down menus – spiders cannot read them

Here some fresh ideas, how to improve our website,

v  Fine tune the TITLE tag to increase traffic to the site

            A title tag tells both users and search engines what the topic of a particular page is.

Ideally, you should create a unique title for each page on your site.If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search.

ü  Choose a title that effectively communicates the topic of the page's content.

ü  Titles can be both short and informative. If the title is too long, search Engines(Google) will show only a portion of it in the search result.

ü  Keep it short: Don’t have more than 60 characters (with spaces), which is roughly 8-10 words.

×        Choosing a title that has no relation to the content on the page.

×        Using default or vague titles like "Untitled" or "New Page 1".

×        Using a single title tag across all of your site's pages or a large group of pages.

×        Using extremely lengthy titles that are unhelpful to users.

×        Stuffing unneeded keywords in your title tags.

v  Make use of the “description” meta tag

                A page’s description meta tag gives search engines a summary of what the page is about. Description meta tags are important because search engines might use them as snippets for your pages. The Snippets appear under a page's title and above a page's URL in a search result.Words in the snippet are bolded when they appear in the user's query. This gives the user clues about whether the content on the page matches with what he or she is looking for.

ü  Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.

ü  Having a different description meta tag for each page.

×        Writing a description meta tag that has no relation to the content on the page

             using generic descriptions like "This is a webpage" or "Page about baseballcards".

×        Filling the description with only keywords.

×        Copy and pasting the entire content of the document into the description metatag.

×        Using a single description meta tag across all of your site's pages or a large group of pages.

v  Improve the structure of your URLs

            The URL to a document is displayed as part of a search result in search engines below the document's title and snippet. Like the title and snippet, words in the URL on the search result appear in bold.

ü  URLs with words those are relevant to your site's content and structures are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them.

×        Using lengthy URLs with unnecessary parameters and session IDs.

×        Choosing generic page names like "page1.html".

×        Using excessive keywords like "baseball-cards-baseball-cards-baseball-cards.htm", ".../dir1/dir2/dir3/dir4/dir5/dir6/page.html".

×        Having pages from subdomains and the root directory (e.g. "domain.com/

page.htm" and "sub.domain.com/page.htm") access the same content.

×        Mixing www. and non-www. versions of URLs in your internal linking structure

using odd capitalization of URLs (many users expect lower-case URLs and

remember them better).

v  Make your site easier to navigate

            The navigation of a website is important in helping visitors quickly find the content they want.

            (?)Do you have hundreds of different products that need to be classified under multiple category and subcategory pages

            (Ans)A sitemap (lower-case) is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it's mainly aimed at visitors.It easier for search engines to discover the pages on your site.

ü  Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure.

ü  A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first,left-most link and list the more specific sections out to the right.

×        Creating complex webs of navigation links, e.g. linking every page on your site

                        to every other page.

×        Going overboard with slicing and dicing your content (it takes twenty clicks to

                        get to deep content).

×        Having a navigation based entirely on drop-down menus, images, or

                        animations (many, but not all, search engines can discover such links on a site,

                        but if a user can reach all pages on a site via normal text links, this will improve

                        the accessibility of your site.

v  Quality Content and Sevices

            Creating compelling and useful content will likely influence your website more than any of the other. Users enjoy content that is well written and easy to follow.

ü  Avoid PDF files. It’s still recommended that you publish a heading and summary in HTML.

ü  Highlights your best comment on each page.

ü  Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

×        Writing sloppy text with many spelling and grammatical mistakes.

×        Embedding text in images for textual content (users may want to copy and

                        paste the text and search engines can't read it).

v  Use Heading tags Appropriately

                Heading tags are used to present structure on the page to users.there are six heading tags, beginning with<h1>, and ending with <h6>. Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.

×        Placing text in heading tags that wouldn’t be helpful in defining the structure of the page

×        Using heading tags where other tags like <em> and <strong> may be more appropriate.

×        Erratically moving from one heading tag size to another.

×        Using heading tags only for styling text and not presenting structure.

v  Optimize your use of images

                Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and “alt” attribute, both of which you should take advantage of. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.

            (?)Why use this attribute?

            (Ans)If a user is viewing your site on a browser that doesn't support images, or is

using alternative technologies, such as a screen reader, the contents of the alt attribute provide

information about the picture. Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose.

×        Using generic filenames like "image1.jpg", "pic.gif", "1.jpg" when possible

            (Some sites with thousands of images might consider automating the naming of images)

×        Writing extremely lengthy filenames stuffing keywords into alt text or copying and pasting entire sentences

×        Using only image links for your site's navigation.

×        Instead of having image files spread out in numerous directories and subdirectories across your domain, consider consolidating your images into a single directory (e.g. brandonsbaseballcards.com/images/). This simplifies the path to your images.

v  Light pages and lean and Quality HTML

ü  The  less HTML code you have, the better, as  it makes it easier for the search engine to index your  page

ü  Aim for a total page weight of 50 KB for any page (that’s including graphics). Certainly, anything over 100 KB is going to be slow, and some search engines don’t like pages that are over 100 KB.

ü  Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results

v  Use of robots.txt file

            The search engine analyzes everything it indexes to determine what your website is all about; it might be a good idea to block folders and files that have nothing to do with the content. You can disallow unrelated files to be read by adding "Disallow: /folder_name/" or "Disallow: /filename.html".

Here is an example of the robots.txt file:

Goals

OnSite& OffSite Works

Read More