The goal of SEO is to increase your site’s position in search engine response lists when people type key phrases into search engines
You want to make your site more appealing to search engines so that they will give you more traffic when people search for what your website has to offer.
Traffic that occurs when people click on a search engine response listing for your site is called organic (free) traffic
Target keyphrase Research
Search engines do two things
First, they categorize sites
Second, they rank them by relevance within a category
You need to
Help search engines understand your categories
Convince them to rank you highly within a category
Search engines use key phrases to do this.
Key phrases are words or phrases that characterize your site
Money
Make Money at Home
Target Key phrases
You need to identify good key phrases to characterize your site’s webpages
You need to anticipate what key phrases searchers will use
In jargon, you need to select target key phrases
Many key phrases are highly competitive
“Make money”
Do not try to fight these by selecting them as your key phrases
Established sites will almost always win
This makes sense because they have more traffic
In addition, they have more SEO expertise than you will
Your ranking will be so low on the response list that nobody will find you
Choose a less competitive target key phrase
More specific
“Make money on eBay”
“Make money with a good eBay strategy”
Concept
Bad: Fewer searches will point to you
Good: But they will point to you with a higher ranking
The idea is that enough searches will give results pages that rank you highly to bring in sufficient business
Finding key phrases that do this requires a great deal of thought
Select multiple key phrases
Use synonyms
Search engines like synonyms rather than mindless repetition
Search engines call this latent semantic indexing
“Six pack abs” “flat tummy,” “tone your midsection” etc.
Write naturally: Key phrases should only be 2% to 5% of your content
You will be rewarded for this
On-Site Actions
Things that you can build into your site
Search engines pay more attention to certain parts of your site than to others
Domain Name
Should include your key phrase
Don’t Put key phrases in images
Search engines can’t read them
Focus Each Page on a Specific Key phrase
Content should include it
2% to 5% of time use the key phrase or synonyms
Title
<title>xxxxxx</title>
Quite important in SEO. Put your key phrase here
Meta Tag: Keywords
<metaname=”keywords” content=”make money, make money online, how to make money online”>
3-10 keywords/key phrases
Use these on the page
Meta Tag: Description
<metaname=”description” content=”This site………”>
Search engines may use this as the descriptor under your link in the results page.
Anchor Text
<a href=”xxx”>This is anchor text</a>
Search engines consider this significantly
Use key phrases
Internal links within sites are good
External links from other sites are good
<h1>, <h2>, <h3>, <h4>, <h5>, <h6>
Usually, one h1 on a page
Multiple h2s
Search engines consider these, especially h1s and h2s
Body Copy
Use your key phrases
Use synonyms
But write naturally
Frequently Update Your site
Search engines like this
XML compliant site map
{ 8 comments... read them below or add one }
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