What is search engine optimization?

Posted by roinah on Monday, December 5, 2011

SEO, or "Search Engine Optimization / Search Engine Positioning" is the process of Creating Keywords and Keyword Phrases for each page, making it possible for search engine “spiders” to find your sight for potential client searches.

Search engines have different criterion to measure web page importance. Search engine optimization (SEO) is the process of increasing the importance of a web page with the goal of getting the page positioned at the top of the search results.

How long will it take for my web site to get to the top of the search engines?
Most often SEO is a long term process. Getting a new site indexed in the major search engines could take several days to a few months. But getting good positioning in the search engine is a longer process and can take up to a year or longer. There is no way to determine how long it will take to achieve desired positioning. Patience is the key to search engine optimization.

How much traffic will my web site gain from SEO?
The traffic you get will depend on what keyword phrases you optimize your web pages for and what positioning your site achieves. If you optimize for less competitive keyword phrases you may gain a top position but receive very little traffic. Optimizing for competitive keyword phrases and achieving a top position will increase your traffic. However, if you are optimized for the wrong keyword phrases you could achieve higher traffic that results in low conversions.

What will you do to optimize my web site?
Current SEO trends include: back linking, html and title tags, content copy, anchor link text and keyword analysis. Depending on your situation all or a few of these methods will be used.

How often will you submit my site to the search engines?
One Time, then we rely on proper back linking major search engines like Google, Yahoo, MSN and Ask Jeeves will crawl and index your site naturally. Most of the smaller search engines pull their information from the major search engines and directories such as Google, Yahoo and DMOZ, so there is no need to submit to the smaller search engines. Time is better spent back linking to relevant web sites and submitting to relevant directories.

How much does SEO cost?
SEO services range from several hundred dollars to thousands. Some web site owners spend over $10,000 per year on search engine optimization. Many SEOs will custom a SEO package to fit your budget.

What is backlinking?
Backlinking, or link campaign, is one of the most important aspects of the SEO process. Back linking involves getting other relevant web sites to create links to your web site. The text used in your back links is also very important. It should contain your most desirable keyword phrases. Many web sites have very high positioning in Google without meeting any other SEO criterion except for back links.

Will backlinking increase my engine position?
Yes, Google is now placing enormous amounts of weight to how many back links you have to your site. Remember it is very important to have relevant links on your site as well this would be reciprocal linking where another website has a link to your page and you have a link to their page on your site.

Is there a guarantee?
Our guarantee is that your web site will be optimized by current SEO trends and requirements and that your positioning will improve. We do not guarantee a particular position in any search engine, nor do we guarantee any particular amount of traffic or sales improvements.

Why do I need search engine optimization?
SEO is essential to increasing your web presence. SEO takes research and patience, and if you are running an e-commerce web site without SEO then you are missing out on one of your greatest Internet traffic resources. SEO can make the difference between success or failure of an e-commerce venture.
Why does search engine optimization take so long?
As search engine optimizers, we are sometimes competing with millions of web pages for positioning of a single web page. Many of these web pages are highly optimized due to being several years old and having thousands of back links, therefore, establishing a web presence among these highly optimized web pages is often a long term project requiring considerable effort.

The Most Popular Search Engines
Over the past few years competition between the major search engines Google, Yahoo and MSN has resulted in improved search engine user experiences. And with Internet users expectations always growing higher, these search engine companies are forced to continuously improve upon their search engine features and technologies. As a web site owner you should understand that optimizing your web site doesn't guarantee positioning in any search engine, but by reading through the next few paragraphs you will gain an understanding of the traffic potential search engine optimization could give your web site.

Google Search Engine
Of the major search engines Google is currently the most popular for searching the web. Part of this is because of Google's continuous strive to provide the most relevant information to searchers. But Google's efforts to be the top search engine doesn't stop at web site listings. Google offers numerous features such as image search, news search, dictionary definitions, street maps, telephone numbers and spell checking. And because Google has so many users it is capable of generating very high volumes of traffic. And it is because of this high traffic that most webmasters strive to get their web sites listed in Google. In a 2005 Nielsen NetRatings study of over one million Internet users, over 47.3% of searches were conducted at Google.

Yahoo Search Engine
Yahoo started out in 1994 as a directory. A directory is a search web site that has humans organizing the information into categories rather than search engine crawlers. A few years ago Yahoo switched over to the search engine crawler listings but pulled their information from Google. More recently, Yahoo has dropped Google as their search listing provider and has adopted their own crawler technology. Yahoo has been and still is one of the most popular search engines because, like Google, Yahoo offers their own unique services such as their own pay per click program, Yahoo Shopping directory, email and many different variations on search features. In the 2005 Nielsen NetRatings study 20.9% of the searches were conducted at Yahoo.

MSN Search Engine
MSN Search is still one of the leading search engines but lately has fallen behind Google and Yahoo in terms of available search features, but because of it's prior popularity many Internet users still conduct searches on the search engine. Currently MSN is attempting a comeback, and although it has a long way to catch up with Google and Yahoo, it will remain a major search engine that is capable of generating traffic. In the 2005 Nielsen NetRatings study 13.6% of the searches were conducted at MSN Search.

The Bottom Line
Google, Yahoo, and MSN were used in 80% of the searches conducted by the Internet users in this study. Other search engines such as Netscape, My Way, AOL, Ask Jeeves, iWon and Earthlink were responsible for the other 20% of searches.

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Obat Alami Penyakit Stroke said...

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